Mio Fit Pitchmen

During the 2013 Super Bowl, Tracy Morgan introduced the world to Mio Fit, a drink mix that promised to be healthy and energizing when added to water. Many mocked the company’s hiring of the portly Morgan for an allegedly “healthy” product.

JohnAndNick.com recently acquired a memo that lists the pitchmen Mio Fit considered before ultimately landing on Morgan. Here it is, unedited:


TO: Richard Larason, CEO
FROM: Hank Verano, Marketing (Talent Relations)
RE: Mio Fit Pitchmen

Mr. Larason:

My team and I would like to submit the below list of potential Mio Fit pitchmen for your consideration. They are ranked from our top targets to our safety picks. With your approval, we will begin approaching their representation immediately.

  • George Clooney
  • Kermit the Frog
  • Sean Penn
  • Scarlet Johansson
  • Jennifer Aniston
  • Thom Yorke
  • Tom Cruise
  • Leslie Knope
  • Katy Perry
  • Julia Roberts
  • Heath Ledger
  • Dr. Phil
  • Michelle Obama
  • Barack Obama
  • Jennifer Love Hewitt
  • Tom Green
  • That Dog from The Artist
  • Wanda Sykes
  • John Stamos
  • Malia Obama
  • Tiger Woods
  • Mel Gibson
  • Nick Lachey
  • Mario Lopez
  • Sarah Palin
  • Dave Coulier
  • Tracy Morgan
  • Molly Shannon
  • Martin Landau
  • Biff Henderson

Best regards,