State of the Ünion

John3We like to have fun and games here at JohnAndNick.com, but today is all about business. I am going to walk you throw how this cutting-edge web site is going to monetize itself and scale that monetization across the globe. We’re not just here to make money. We’re here to boil the ocean.

Our plans will take us above and beyond the competition. Sure, our content is better, but our strategy is taking us outside of the box and into new and interesting fields of thought and territories of practice. This is a dynamic and proactive web site. We don’t rest on our laurels here.

Nick and I are on the same page. We’re giving 110%. Our mindshare is strong. But we don’t make the past an expense of our future. We are mobilizing behind great ideas moving forward, while circling back to the nuggets that have made us successful to this point. At the end of the day, however, we have no choice but to take it to the next level.

Iteration is the name of the game today. But we must reimagine iteration and swap out some letters: iteration is now creation.

The window of opportunity is closing. We must incentivize readers, and then facilitate them when they arrive. We’re attacking this problem with hybrid solutions that have yet to be employed on the web. They have a horse in this race, and it’s us. Giddy up. Once locked into our ecosystem, they will have no better venue in which to socialize.

Of course, there’s an opportunity cost with risks like this, not to mention out of pocket expenses. We’re getting our ducks in a row on the financial front. We’re in battle, but we are sure to come out ahead. We don’t skip across the lake; we drill down into core issues and make sure we’re competent in all fields. Once we achieve that, we streamline.

In the end, this is all about moving the needle. This trail blazing plan is not only a game changer, but a win-win proposition for ourselves and our core constituency. It’s time to go big or go home. Let’s circle the wagons, gather our best ideas in the parking lot, and capitalize on our actionable goals.

Future-proof. Synergy. Paradigm shift. These have always been the core tenants of JohnAndNick.com, and I look forward to taking them — and you — into the 22nd Century.

To infinity … and beyond,
John Carroll
Thought Leader
Carroll ünd Klinger Enterprises